Kapital has consistently approached fashion from multiple perspectives since its birth in 1984. Though the clothes themselves are held in high regard for their visual details and construction, it can be argued that the brand's editorial lookbooks shift its clothing into an unbelievable context. Photographed by Eric Kvatek and directed together with Kapital’s Kiro Hirata, the Kapital lookbooks serve to bring its readers into worlds unbeknownst to the everyman, its content ranging from the spiritual beings of faraway islands to the desolate lifestyles of the countryside and misfits of city alleyways, to name a few. It’s no wonder that so many individuals from all walks of life gravitate to such a culturally diverse brand.

The Denim Monster II Lookbook harnesses one of Kapital's 2007 collections into the depths of New York City, with its unique characters bringing both vitality and chaos into the clothes. From the gritty streets rarely noticed by the passerby to multifaceted nature of the everyday man, Denim Monster II immerses its viewer into the violence, desperation, and beauty of the city that never sleeps.

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Writer: Riv

Kapital Lookbook Photographer: Eric Kvatek

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